Internet of Things (IOT) is disrupting the telecom industry. IOT today qualifies companies to monitor and detect device breakdowns in real time. On the flip side, the competitive landscape is changing everyday with competition from different direction and formerly thought of as unrelated industries. Data in the industry provided a distinctive opportunity for companies to use it as a competitive advantage. Brainswig combine the telecom experience with IOT expertness to enable data-driven strategies in the areas of supply chain optimization, device fault analysis, service truck routing, customer experience and retention, upsell and cross-sell opportunities, call center optimization and ARPU development.